The Culture Transformation Achievement Award

Lonely Planet is the most recognised brand in travel publishing.

Lonely Planet Publications is in the early stages of its journey towards a constructive culture. Over the past 2½ years, this iconic travel publisher has achieved a significant shift from a predominantly defensive culture to a stronger constructive culture in concert with a financial recovery from the damaging impact of world events such as SARS and 9/11. These improvements provide a solid platform for the ongoing change needed to ensure the business’ success.

By transforming its culture, Lonely Planet has achieved a significant improvement in staff satisfaction with the majority of staff recommending Lonely Planet as a ‘great place to work’.

Culture Survey Results

Organisational Culture Inventory Test (2003)

Organisational Culture Inventory Re-Test (2005)

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