Rawinia Dolan’s article in NZ Marketing Magazine explores the hidden crisis of burnout in the marketing industry, as revealed by The Nation’s Wellbeing Report 2025.
Despite high job satisfaction, professionals across all levels face mounting stress due to leadership gaps, blurred work-life boundaries, and a culture that equates overwork with commitment. The report highlights that many managers are ill-prepared to support their teams, with PR professionals particularly struggling. Marketing leaders need to prioritise wellbeing by fostering psychological safety, promoting flexible work, investing in leadership development, and leveraging AI to reduce workload—ensuring sustainable success without sacrificing employee health.
Read full article here